If you have a website, it is important to understand the benefits of website design. Surprisingly, it is not just aesthetics that are important when you are creating a website. Quite frankly, the benefits of website design far outweigh those associated with complex website designs. Complex websites are often laden with a lot of unnecessary and even harmful features. Simple web design provides numerous advantages that more advanced complicated sites can only match.
Even if you do not believe your design is overly cluttered, there is always room for polish. Simple web designs decrease user frustration by providing a clean, uncluttered interface. It is in stark contrast to the often tedious experience that many complicated websites present. Five key benefits of simple web designs:
Easy to Learn. Complex website design takes more time to master. A lack of depth in terminology and extensive website elements require higher levels of SEO expertise. On the other hand, a simple web page allows for a higher degree of learning because the structure and user experience are simpler. A well-designed, simple web page also allows for a lower bounce rate than a site optimized for heavy keywords and rich SEO content.
Higher Bounce Rate. A well-designed, simple website design from webadelaide.com.au allows for a higher bounce rate due to fewer page interactions. Less user interaction means a lower bounce rate. In essence, users find your content and act on it, but they are less likely to linger on your page for longer than necessary or click through to your competitors’ pages.
Customization Options. In contrast to complex, bloated websites, drag-and-drop website layouts allow for a lot of customization. A drag-and-drop website builder simplifies the process of creating a website from start to finish with just a few clicks of the mouse. Additionally, most users will want to change elements such as font colour, background colour, graphics, image placement, and layout without rebuilding the entire site. A custom web design allows for much greater control.
Looks Like Professionally Built Websites. A custom website design company like webadelaide.com.au understands that the appearance of a website says something about a business. If the website design company can get a website design project to look like the physical product – like an iPhone or Blackberry – customers will be more comfortable spending money with you.
First Impression is Lasting. It’s important to leave a good impression on your potential customers when sending out your website address. If your website doesn’t look professional or your domain name doesn’t point to a reliable page on the internet, your first impression won’t be good. A good web design company understands how important first impressions are and uses every means necessary to help create a good first impression. Your website design may not reflect your unique brand, but it will give the public a good idea of what your business is all about.
Responsive Design Has Gone Mainstream. Many adelaide web design companies have recently introduced responsive design, making designing a website easy for any size web browser. When a new website is launched, consumers may browse through the various sizes of screens available on different browsers. Some of these browsers, such as the iPad, iPhone, and Android devices, can respond to a user’s resolution to present a site in the best way possible. In the past, an adelaide web design company might have hired a separate designer who knew all the technical details about designing websites in each of the different screen resolutions. Today, several quality responsive website design companies offer comprehensive services that take into account the different needs of a variety of browsers.